+ How Beluga Gained 4 Million Subscribers in 3 Months

URL

Notes

Had a previous channel to gain momentum from
Forces active watching by speeding up/slowing content
- Forced to go back and reread/rewatch
  - Leads to spikes in retention, longer average view duration
Videos are made to promote binging and engagement
- Pure content, short allows for multiple videos to be watched
Focus on audio
Storyline:
- Relatable situation to click
- Clashing/conflict between characters
- New character
- Video builds towards punchline
Title and thumbnail
- When you is very relatable
- Short titles, 33 characters, easily understandable
- Random numbers, uniqueness
- Very recognizable, unanswered story in thumbnail
- Poor videos add amateurity and make it unique