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Status: Tags: Links: Content Creation Case Studies

Film Booth

Principles

Creativity, effort, and storytelling

Storytelling

• man provides informational content
  • different cuts
• Voice

Video Analysis

What ANY YOUTUBER can learn from MrBeast

• be quirky in your niche
  • mr beast does crazy stuff
• emphasize whats important
  • he doesn’t mention it’s a reaction video
  • short titles?
• deliver the content
  • average of 3-5 seconds long befpre relevant
• edit for your viewer
  • if tutorial don’t do much
• usage of text
  • make it fluid
  • use a lot in beginning, only use it for emphasis later on
• add visuals on items
• effects
  • movement
    • face movement
• they constantly cut out content
  • make sure viewer stays engaged
  • be a minimalist
• story telling
  • add stakes
• personality
  • think about it, why reaction channels do so well with only people and chair

YOUTUBE MISTAKES that DESTROY YOUR GROWTH!

• study youtubers
• if you do the same thing as everyone else in your niche, you will never stand out
  • find ways to be innovative

Story

• Goes over his own mistakes
• Creative, time travel and bucket hat

CAN’T HIT 57% VIEWER RETENTION? Try this!

• Has an intro as to why watching the video is important

  • Relate to the viewer and their reason for clicking
  • B-Roll needs to work with a-roll
    • max 3 seconds
    • shoot a wide shot and a close shot
    • can just be a photo with movement
    • movement in all b roll
    • slowly zoom in
  • most b roll
  • 1/3rd of you should be on video

• make it feel like you’re not watching an educational video

• record as you go, document your personal journey throughout the experience you’re documenting in the video, add empathy

  • use voice overs to fill in the details after to speed the story up
  • ex) for game dev
    • live: ok so this is my first day, looking forward to starting
    • after: first, I downloaded unity and went on my first video.

• shelby is not using a fancy set

• music

• you need to focus less on youtube, and to spend more time on

INCREASE your videos retention AFTER UPLOAD

• you can trim clips after
• don’t reveal too much information in chapters
• learn from your graphs
• types of viewer graphs
  • reasons for a slope
    • boring
    • basic/complex
    • too slow/rambly
    • viewers no longer needed
  • bump
    • learn about graph

CAN’T STAND OUT ON YOUTUBE? - TRY THIS

• Be creative with shot, match it with content
  • energy, go for a run
  • personal, go up close
• ==How can the viewer know you are different in the first second?==
• Lighting strategy
  • Flood lights on floor pointing up
  • Main light on face
    • Not too bright to keep color of room
• add stimulus through actions paired with sound effects
  • whoosh sound
• make asking for like button funny
• view likes as people going the extra mile to appreciate your effort

6 Tricks Big YouTubers Use To Make Better Videos

Process

• outline the ideas you want to make in the video
• think about how you can express the point more creatively
  • b roll
  • story
  • metaphor
  • Use lies and exaggerate
• editing is your safety check to make sure content is good

analysis

• oo i know mark rober, oh yeah i realized that he couldve just done that
• jumped straight to first point
  • The first thing you need to do is show not tell
    • elaborate
      • show an example
      • close up shot when actually elaborating

Powerful Tactics This YouTuber Used To Go Viral

• Jokes

The RETENTION BOOSTER YouTubers shouldn’t ignore

• Characteristics of b roll
  • Framing
  • Acting
  • Tone
    • Serious vs playful?
• Stock can work, but the shots are limited and there’s obviously a disconnect between you

Practice

• choose a 60 second section in video
  • 3 wide, 3 frame, 3 close

Backlinks

1

list from Film Booth AND !outgoing(Film Booth)

References:

Created:: 2022-01-09 00:14