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Status: Tags: Links: Entrepreneurship MOC

Stages of Exponential Company Progression

(These 6 D’s are in sequential order)

1. Digitalization
   • The process of digitalizing something greatly increases the potential reach of the product
2. Deception
   • Our blindness to witnessing exponential growth ex) 0.01% to 0.02% to 0.04% doesn’t seem like much
3. Disruption
   • The disruption of an old market using new technology
4. Demonetization
   • Happens when products are no longer paid for and are instead free
   • Companies who offer free products seem to be doing well
5. Dematerialization
   • The vanishing of goods themselves
6. Democratization

   • When products are available to the average consumer instead of only the rich

   • It’s important to be able to think more long-term when managing a company

References: Bold Book