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Status: Tags: Links: Business Brand

Unique Selling Proposition (USP)

• A USP helps separate us from the rest of our competition

Cultivation

1. Uncovering the benefits of your business that is unique
2. Be unique in your words (“Lose weight” → “Obliterate Fat”)
3. Be specific and give evidence (Earn $1000 or your money back)
4. Keep it short, clear, and concise
5. Integrate it into all marketing materials (ads, website, customer service, business cards)
6. You have to walk the walk, not just talk the talk

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